Critque of an army artical

• Does the copy get to the point quickly? no it rambles on more about why not to join the army, to me.

• Is the copy shy about the offer or incentive? there is not enough promotional information in the offer.
• Is it easy to respond to? No way they need a clear like saying "APPLY NOW" in link form.

• Does the copy overcome every objection to replying, leaving the reader with no choice but to act? No way id rather go work at McDonald's.

• Does the copy use simple words? yes to simple

• Does the copy use active language (does it address the site visitor as ‘you’)? yes because they are talking directly to the person

• Is the copy broken down into simple sections and bullet points? no its all over the place and, to me its a very bad peace or writing.